Created for the then-unknown rookie, the Air Jordan 1 was launched on 1 April, 1985 and went on sale for $64.99. Nike expected to sell 100,000 pairs in its first year. Instead, it shipped 1.5m pairs in the first six weeks. “Nike’s expectation when we signed the deal was, at the end of year four, they hoped to sell $3m worth of Air Jordans,” Michael’s long-time agent Peter Falk says in The Last Dance. “In year one, we sold $26m.” Michael retired for the third and final time in April 2003, but Nike continues to release new Jordan models each year – it’s currently up to Air Jordan XXXVII, not counting hundreds of different colourways, collaborations, limited editions and reissues. There are more than 1,000 different Jordan 1s on the trainer resale site GOAT, making it the marketplace’s biggest shoe by volume. The Jordan Brand became its own Nike subsidiary in 1997, and now includes hoodies, tracksuits, baselayers, socks, bodysuits for babies and sports bras.
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